All work

Caffè Del Bello

A digital loyalty experience and social system that gives Caffè Del Bello one consistent voice on every screen.

Client
Caffè Del Bello
Year
2025
Role
Digital product and content designer
Services
UI/UX design, Social media creative
Caffè Del Bello Instagram posts and loyalty app shown on phones

The challenge

Bring regulars back more often, and keep the café present between visits.

The approach

A loyalty app designed for function, with a social system that matches it.

The result

One consistent voice across the app, the feed and the store.

What I made

  • Loyalty app UI
  • Social media templates
  • Campaign posts
  • In-store poster

The process

  1. Two phones showing the Caffè Del Bello loyalty program screens

    The loyalty app

    Quick to open, easy to understand, and focused on the actions that bring people back.

  2. Three Caffè Del Bello Instagram posts featuring breakfast, espresso capsules and bottled drinks

    The feed

    Posts that look and sound like the same café, whatever they promote.

  3. Caffè Del Bello promotional poster on a floor stand

    In store

    The same system carried onto printed posters at the counter.

“Placeholder quote. A short line about the loyalty app and social media.”
Client nameOwner, Caffè Del Bello

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